Design Publishing System
Sense
Find life’s blind spots in everyday “not-quite-right” moments. Great innovations are quiet; they hide in the smallest details.
Concept
Begin with “how to make life more self-coherent,” and build systematic product hypotheses and prototype logic.
Craft
Work with the best makers to refine materials, structure, and craft—again and again.
Curate
Edit products like a publisher; care for narrative integrity and rhythm.
Spread
Our mission isn’t to push product—it’s to propagate a lighter way of living.